This landing page, created using Mobirise, is the answer to my social post's call to action. Once someone clicks the "Subscribe Now!" button on my social post it takes them directly to the landing page of the website for them to join the newsletter. It would be confusing to the user if they clicked the "Subscribe Now!" button only to be brought to a page that was trying to promote a new trip, because it was not what the user wanted to do. They simply wanted to join the newsletter. So the beauty of the landing page lies within its simplicity.
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